A logo is a visual symbol made up of text and images that represents your business. It helps customers understand what you do, who you are and what you value.
Having a professional looking, well-designed logo builds trust and establishes a level of professionalism. It tells potential customers that you are serious enough to invest in your image and message. Serious businesses will be more likely to do business with you.
Your logo is the chief visual component of your overall brand identity. It will appear on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to your business success, while a substandard logo can imply a lack of professionalism and even turn off potential customers.
Your logo is the basic unit of a larger brand identity that includes company fonts, colors and brand style guides.
If companies are inconsistent in the way their logo appears in different situations, this can be damaging. Therefore, it’s vital you remain consistent with how your logo is used.
Brand style guides are a great way to ensure brand consistency. These documents cover things like:
Remember Great Logos Make Great First Impressions. If you would like to know to view some logos I have designed, you can check out my portfolio page here. If you are ready to partner and create something wonderful, contact me here.
